Official Makaveli Brand Clothing Line ...     

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8/29/2003 7:44:18 AM
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Official Makaveli Brand Clothing Line Statement
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Makaveli.com has been working hard to keep fans in the loop with the Makaveli Brand arriving in the Spring of 2004. We recently were the first people to receive an official Q&A Product statement from the Estate on the product line. Those Q&A are listed below.

Q: What is the look of the line?

A: Makaveli's look is consistent to Tupac's look and style. Makaveli is a evolution of streetwear, activewear, and high end fashion. The Makaveli line is also evolution of Tupac's wardrobe. The line is inspired by Dolce Cobana, Prada, Gucci, Versace (High End Brands). The active wear portion of the brand is influenced/inspired by licensed apparel, similar concept/look as Brand Jordan.

Q: Who is designing the line?

A: Makaveli is designed by young dynamic designers. In all of 2003, Amaru consulted with various designers in urban and high fashion and they are willing to contribute on the strength of Tupac as a artist.

Q: Can you please name a specific designer?

A: Attaching a specific designer would attach a specific look to the brand and take away from Tupac's impact. Tupac did not need anyone to carry him as an artist and Makaveli does not need anyone to carry the brand.

Q: What current brands could Makaveli be compared too?

A: ENYCE and Akademiks.

We would like to achieve brand appeal and awareness that ENYCE and Akademiks have at the present time, with a updated/evolved look.

Q: When will Makaveli be in stores?

A: We are expecting a soft launch for Holiday 2003 with focus being on primary/full collection being available for Spring 2004.

Q: What stores will Makaveli be in?

A: Better Specialty Stores Nationwide

Q: Will Makaveli only consist of men's apparel?

A: The line will launch with initial focus on the men's division, with future plans of all categories of apparel. Women's, Juniors, Shoes, Accessories

Q: What apparel company did you partner with for Makaveli?

A: We have partnered with a experienced apparel company and are confident in the brands future.

Q: Will proceeds from the brand be donated to any charities?

A: Some of the proceeds will go to the Tupac Amaru Shakur Foundation for the completion of the Tupac Amaru Shakur Center for the Arts in Stone Mountain, GA

Note: Makaveli.com will be opening up a section strictly dedicated to the Makaveli Clothing Line coming out. We'll keep you updated on this shortly before it's release.

We want to spread the message so please duplicate this to the other fans around the world; please source Makaveli.com. Thank you!
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